Vidal-Fleury, a historical family company with a worldwide reputation
Founded in 1781, Vidal-Fleury quickly gained international recognition. Indeed, the company’s first contact with the United States – currently its leading export market – was established with Thomas Jefferson in 1787. As a result, over the past 230 years, Vidal-Fleury counts among the emblematic Houses in Côte-Rôtie. And in 2014, it is still the oldest one existing in Rhône Valley. Its status is that of a Negociant/Grower, which has equally maintained its activity as a Wine Producer. Vidal-Fleury boasts expertise in every domain, including vinegrowing, winemaking, ageing, packaging and bottle maturation. As a result, it always supplies products of the highest quality world-wide. Vidal-Fleury’s philosophy can be summarized as follows: working with top quality grapes from selected terroirs of the Rhône Valley and respecting the required time to mature and age the wines, thereby achieving full maturity.
In 2008, the House invested in new cellars, representing a surface area of 9 000 m² to optimize the ageing, packaging and maturation of bottled wine. It was also in 2008 that Guy Sarton du Jonchay became the General Manager of this family company: born in a multicultural family, with French and Argentinian roots, two major wine countries, this engineer in agronomy and qualified winemaker from the University of Montpellier, continued his training as a producer and trader in Argentina and Australia, pursued his career as the Purchasing and Production Manager for Barton & Guestier, then in the Languedoc and the Rhône Valley at the service of Chais Beaucairois before becoming the head of Vidal-Fleury in 2008. Thanks to his technical expertise and winemaking know-how, he reviewed the entire selection of wines.
At present, the company markets close to one million bottles from the entire Rhône Valley, from the North to the South. It makes and matures most of these wines and remains dedicated to the local terroirs with over 20 appellations in red, white and rosé: Côte-Rôtie, Condrieu, Saint-Joseph, Cornas, Hermitage and Crozes-Hermitage in the North; Châteauneuf-du-Pape, Gigondas, Vacqueyras, Tavel, Cairanne, Côtes-du-Rhône Villages, Côtes-du-Rhône, Ventoux and Muscat de Beaumes-de- Venise in the South.
Vidal-Fleury takes part in the Côtes-du-Rhône wine tourism program created by the Rhône Valley Wines Trade Board (Inter Rhône). Vidal-Fleury’s wine tourism strategy focuses most especially on guided visits and tastings. These activities are designed for the general public, French or foreign fans of wine, and firms.
Sales: Close to one million bottles per year.
Selective distribution in France: The domestic market represents 30 % of sales
Exports: 70 % of the wines are shipped to a vast number of countries, often outside of Europe. The leading destinations are the USA (chief market), Denmark, Great Britain, Norway, Japan, Canada, China, Sweden, Brazil, Russia and Indonesia…